This article by the NZ Herald is somewhat disturbing....... if your business is selling online then its worth the read.

Many online shoppers have no idea how search engines work or that some links are paid advertising - and the majority of bargain hunters do not bother looking beyond the first page of search results, a new report has found.

The Australia Institute has released the report, What You Don't Know Can Hurt You, which warns that a small number of internet players could end up enjoying almost complete control of the mainstream market.

The full article is here