Love this news article from the NZ Herald today and it is particularly relevant to business owners who wonder about managing their social media polilcies in the workplace.
And I love the categorisation of Digital Natives versus Digital Immigrants and Digital Dinasours. Which are you?
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Employers cracking down on Facebook at work are "cutting off the air supply" to the digital generation, says an Auckland academic.
While many bosses are locking out their workers from social networking sites, the University of Auckland's Michael Myers believed this is not the best way to deal with "digital natives".
"There's this wave of what we call digital natives coming into the workforce, this whole group of young people who come into organisations have used digital technologies right from when they were babies almost ... and simply banning communication tools like Facebook in the workplace is just not the answer to managing them," he said.
As the head of the university's department of information systems and operations management, Myers is spearheading an international study looking at the best way employers can work with this new demographic.
The full article is here: http://www.nzherald.co.nz/employment/news/article.cfm?c_id=11&objectid=10729572